Don’t Kill Your SEO – How to do a URL Page Gap Analysis for a New Website

Are your users going to blank 404 pages? Do you have multiple pages using the same keywords?

These are just a couple of issues that a URL page gap analysis can help fix.

Note: Scroll down to view a video of the presentation

URL page gap analysis
Photo by Fikret tozak on Unsplash

Our January meetup featured Connor Talbott of TallTown Design who walked us through a URL page gap analysis for our websites.

Once he was done with this he turns to more general blogging tips and tricks. See below for more information.

What does a URL Page Gap Analysis do?

Performing a URL page gap analysis can help the SEO on our site by taking multiple sources of URL slug data to find where pages should or shouldn’t be.

The benefits of this are:

  • Make sure you don’t change your URL slugs and send web visitors to 404 pages
  • Find pages that you forgot to build or were never published
  • Reveal unnecessary pages that you don’t want to waste your Google crawl budget on
  • To find duplicate content.

Watch Connor walk us through a page gap analysis on a real site using Screaming frog.

Free tools for analyzing your website

Further, Connor shows us how to analyze our website using free tools such as:

  • Screaming Frog
  • Google Search Console
  • Some great spreadsheet tricks

Later, he talks about how to find pages on your website that Google isn’t indexing.

The first half of this program is a bit on the technical side but performing a URL page gap analysis is really a useful exercise for the bloggers with established and older blogs.

The second half of the presentation

The second half of the presentation takes a turn from URL page gap analysis to more general website and blogging topics. These include:

  • Keyword research
  • Sitemaps
  • Coverage issues in Search Console
  • Website speed using page speed insights

Keyword Research

Connor takes us through some keyword research tricks using Search Console, Google Search, and other free resources for keyword research.

Around the 59 minute mark, he demonstrates a great keyword research technique using Google Search Console.


Talbot talks touches on sitemaps, what parts of your website that you want indexed, which parts you DON’T want indexed, and how to submit your sitemap to Google Search Console.

Additionally, Search Console was used to further look over site coverage. Are there parts of your website that Google should be indexing, but isn’t? Also, to find other indexing problems with your website.

Website Page Speed

Lastly, Connor takes a look at a website and looks at examines the page speed using Page Speed Insights. He looks at how to speed it up using a waterfall chart.

Watching an expert look over page speed is an insightful experience if you struggle with reading the page speed websites.

Lastly, it finishes up with some pro insights for speed, layout, and better user experience on a live website.


I hope you enjoy this presentation. To RSVP to future meetups, find us on the Meetup App here.

Share this!