This month we did an exercise where we each discussed our “super powers” and ideal clients. Afterwards we paired up to do accountability with each other.
Superpower: “It’s your website!”
We help (enable?) people get the most out of their websites when they’re not able to.
– “Orphan” sites, DYI, designers and agencies who don’t want to maintain. We also rescue broken ones and extend good ones that need more performance, new features, redesign, and training
Ideal client: “do it yourself who’s run out of gas.”
Superpower: Community connection
Ideal client: Wants full-service from design to build to hosting to ongoing upkeep
Superpower: calendars! Trumba or Google, also maps!
Ideal client: Not looking for new clients but interested in consulting re: calendars or maps
Superpower: “Cutting edge not bleeding edge”
Ideal clients: existing agencies who need more tech, custom themes and plugins, web apps
Superpower: “Big picture!” Been through multiple whole business cycles from startup to selling. Design eye. Pro photographer.
Ideal client: Needs good photography
Superpower: virtual reality / augmented reality / 360 video; writing, marketing strategy; spinning off businesses
Ideal client: business mentors
Superpower: Coding/managing Sharepoint & intranets. Business processes, workflow, productivity. Learns fast, solves problems.
Idea client: non-profits, small biz consultants
Superpower: interested in everything — varied background; interested in everybody! KISS methodology, simplicity
Ideal client: small biz with simple needs
Superpower: “talk to them.”
Idea clients: Doesn’t want to do it themselves. Small biz. Churches. Someone with an idea he’ll put it together for them.
Superpower: collaborators. Building and making things.
Ideal client: someone who’ll give her a chance to use, practice her skills
Superpower: mostly maintenance, front end, functionality, updates/additions
Ideal client: site owners who are too busy to go forward or who’ve hit roadblocks
Superpower: Can figure out anything. Design, build, backend, intranets, collaboration. Tends to build from scratch, i.e. custom themes. Sweet spot: taking design to implementation.
Ideal client: non-profits, donation management, mapping data (i.e. properties.)
Superpower: Easy – communicating/explaining, performance, sustainability, design simplicity/readability. “Good design is invisible.”
Ideal client: small biz. Marketing support, not just WordPress but also reputation management, newsletters, social media
Notes by David Innes Real Basics
Next Month Susanne will guide us through creating a one page business plan.