March Freelancer Meetup Notes – Marketing and Lead Generation

Creating an Instagram Business Profile

Presentation by Adrien Lexington

    • 65% of traffic from Instagram
    • Chris Do
      • Design challenge 10,000 followers in a month
      • Carousel up to 10 images
    • 80% outside of US, so working in global market
    • Only follow back if they like or ask for a follow
    • Hashtags you can follow
    • Ren Sagel (Spelling?)
      • Find posts you like, make a comment on other posts
      • Post, then hang around for 30 minutes or an hour and engage in comments
    • You can also connect to other social networks
    • Instagram Business Profile
      • Use High Quality, branded profile picture or logo
      • Write a bio that represents your brand. ~140 chars
      • link to website
      • Add contact info
      • Get more analytics after 100 followers
    • Look at certain hashtags that he follows
    • Look for local people and follow. You’ll usually get a follow back
    • ID Target audience
    • Goal is increase brand awareness
      • See slides
    • You can share a post if you ask. Better to have interaction with them already
    • Don’t be spammy not only a sales strategy
      • motivational
      • relational
      • aspirational (share screenshots, analytics)
      • user-generated (sharing client’s post)
    • Hashtags
      • Look for ones in his niche, startups
      • About a dozen
      • Look for specific ones such as # seattleuxdesign
      • Branded hashtags for business, include in all posts
      • Community such as WordPress or design lifestyle
    • Connect social accounts
      • Share to Facebook and instagram
      • Zapier can schedule posts
    • To boost engagement
      • Carousels
        • Main slide to be the focus
        • get people to go past 3rd slide
        • last slide is the call to action
      • IGTV does longer videos, 1-7 minutes
        • They usually have a YouTube channel
      • 3-6 months to really increase followers
    • instagram.com/audivelo
    • Some people are using bold fonts, seems like all caps emails
    • Posting twice a week. Better traction is Monday and Wednesday.
      • Don’t bother on weekend
      • Set aside time on Sundays
      • use Apple Keynote. Things can get cropped because it’s 4:3.
        • Change slide to square
      • Plan out posts for a whole month and schedule
      • File > Export > to images
        • Send to your phone and post
        • Vanessa said you can change user agent in safari to post to instagram.
        • Might work in Chrome Dev Tools too
    • instagram.com/gdayfrank/
      • Example of posts
      • 10,000 followers
      • Keeps to his brand
    • Crossposting to Facebook, seen that go up
    • In your business profile, there are more fields for email, contact, phone
    • Over 1000 followers, setup a CTA button in profile

AB5: California independent contractors law
Bruce’s aggregator site: iclaw.news

Marketing and Lead Gen

  • Tik Tok is #1 social media app
  • Podcast on TikTok: Acquired
  • Video bumps: 30-60 seconds will be hero on website
  • Videos for WordPress professionals:
    • post something about what you do and what you offer
  • Go to Quora.com answer questions for people
    • link to your website
    • 2 to 3 times a day
  • Is it worth your time to do social media?
    • Keep it to 1 hour a week maybe.
    • Is your target audience on that social network?
  • Sources of clients
    • Local Meetups
    • former clients
    • contributing to open source
  • Catchafire – Skills-Based Volunteer Matching
  • Upwork
  • authentic jobs
  • people per hour
  • thumbtack
    • bid for them
  • 99designs
  • Fiverr
  • SEO
    • Yoast WordPress plugin
    • SEO Press
    • SEO Framework
    • All In One SEO
  • Managed WordPress Hosts
    • Pantheon
    • WPEngine
    • Flywheel
    • SiteGround
    • CloudWays
    • EIG: BlueHost, HostGator, Bruce doesn’t recommend.

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